Privacy Policy

Effective as of: January 1, 2024

Privacy Policy

Forward Medical is committed to protecting your privacy. This Privacy Policy explains how Forward Medical collects, stores, uses, and shares Personal Information in connection with your interactions with us directly, the Service, and the Website. You should read this Privacy Policy in its entirety to best understand our practices with respect to the information we collect or receive as well as how you can exercise your privacy rights.

General Information

Who We Are and What We Do

Forward Medical and its subsidiaries, affiliates, and other related entities (“Forward Medical,” “we,” “our” or “us”) is a service provider of office management and communications software applications and products to support Subscribers’ business operations and interactions with their Customers. The Service includes features to communicate appointment reminders, schedule appointments, and other Customer management and analytics tools.

Definitions

As used in this Privacy Policy, these terms have the following meanings:

  • Subscriber: A person or entity that enters an Order with us to use the Service, including the authorized end users of such person or entity.
  • Customer: A patron of a Subscriber’s business that Subscriber may contact through the Service and who may respond to such communication using the Service.
  • Website: The website with the URL https://www.forwardmed.co/ and any other website owned, operated, or controlled by us.
  • Visitor: Any person who visits the Website, or otherwise engages with us at events or in connection with our marketing, recruitment, or general business activities.
  • Service: The services provided by Forward Medical to a Subscriber.
  • Personal Information: Any information that identifies or can be used to identify an individual directly or indirectly.
  • Order: The quotation or service agreement that has been issued by Forward Medical to a Subscriber.

Effectiveness

By accessing or using the Service, or Website, or by voluntarily engaging with us at events or in connection with our marketing, recruitment, or general business activities, you signify that you have read and understood this Privacy Policy, and consent and agree to our collection, storage, use, and disclosure of your Personal Information as described in this Privacy Policy.

Privacy for Subscribers

This section applies to the information we collect and process from a Subscriber or potential Subscriber through the provision of the Service. If you are not a Subscriber, the Customers or Visitors section of this Privacy Policy may be more applicable to you and your Personal Information. In this section “you” and “your” refer to Subscribers or potential Subscribers, and not to Customers or Visitors.

Information We Collect

A variety of factors determine what information we collect, such as how you use the Service, your Forward Medical account settings, your location, and applicable law. However, the information we collect broadly falls into the following categories:

  • Information You Provide to Forward Medical: When you interact with the Service or directly with Forward Medical, we may collect information that you provide to us. This information may include personal and business information, payment information, information about your authorized users, and information about your Customers.
  • Information We Get When You Use the Service: When you use the Service, we collect information about which Service features you’ve used and how you have used them. This includes usage information, device information, and location information.
  • Information We Get from Customers: We may collect some information directly from your Customers.
  • Information We Get from Third Parties: If you link the Service to a third party’s service, such as Google or Facebook, we may receive information from the other service to provide certain features of the Service.

How We Use Information

We only use your Personal Information to provide the Service to you, except with your prior written consent or as otherwise expressly permitted in our Agreements with you. We may use the Personal Information we collect or receive through the Service to enable your use of the integrations and plugins you choose to connect to the Service.

How We Share Information

We only share your Personal Information for legitimate business purposes. With respect to all other Subscriber Data, we may share such data as permitted in our Agreements with you, with your instructions in connection with the Service, with third parties whose services or products we believe may interest you, and with our third-party service providers or business partners who help us deliver or improve the Service or who perform services on our behalf.

No mobile opt-in data will be shared with third parties or affiliates.

Privacy for Customers

This section applies to the information we may collect and/or process about our Subscribers’ Customers as a “data processor”, “business associate” or such similar term as defined by applicable privacy laws or regulations. The Service is intended for use by our Subscribers and their authorized users. As a result, for the Personal Information we collect and process about Customers through the Service, we act as a data processor on behalf of our Subscribers.

Your Choices

The Service provides a platform through which our Subscribers may contact their Customers via email, text, and telephone call. These messages are sent by Subscribers and we do not control when, how, or to whom these messages are sent. If you have received email or text messages from a Subscriber through the Service, you can opt-out of receiving those messages at any time by clicking the “unsubscribe” link at the bottom of emails, or by replying “STOP” to text messages. In some cases, additional opt-out and subscription preferences may be available to you. Please note, however, that you will not be able to opt-out of service or transactional communications sent on behalf of the Subscriber with which you have a business relationship (such as appointment notifications or confirmations, billing information, confirmations of transactions, technical or legal notices) considered necessary for management of your business with such Subscriber, unless you terminate your relationship with such Subscriber. If you have any questions regarding the communications sent to you by a Subscriber through the Service, or wish to opt-out of these communications, please contact the Subscriber who sent you the communication.

Information We Collect

  • Information We Receive About Customers from Our Subscribers: Our Subscribers use the Service to efficiently communicate and manage their relationship with you. This information may include your name, email address, mailing address, telephone number, birthdate, household and relationship information, appointment details, products and services provided to you, or insurance, payment, and billing information, which for purposes of this Privacy Policy, is part of what we refer to as “Subscriber Data.” Subscriber Data is owned and controlled by our Subscribers, and we consider any Subscriber Data that we maintain or process to be strictly confidential. .
  • Information You Provide: When you interact with the Website, Service, or directly with Forward Medical, we collect information that you provide to us.
  • Information We Get When You Interact with the Service: When you interact with one of our Subscribers through the Service, we get information about that interaction.
  • Information We Get from Third Parties: You may choose to use features of the Service provided by third parties or partners of Forward Medical.

How We Use Information

Subscriber Data is not covered by this Privacy Policy, but rather Subscriber Data is subject to the respective Subscriber’s privacy policies and security measures. We collect and process Subscriber Data solely on behalf of our Subscribers, and in accordance with our Agreements with the Subscribers.

How We Share Information

We consider your Personal Information to be strictly confidential. We collect and process your Personal Information solely on behalf of our Subscribers, and in accordance with our Agreements with Subscribers.

No mobile opt-in data will be shared with third parties or affiliates.

Privacy for Visitors

This section applies to information that we may collect and process when you visit the Website, when you engage with us at events or in connection with our marketing, recruitment, or general business activities, or that you voluntarily provide to us in connection with general business interactions with us.

Information We Collect

  • Information You Provide to Us on the Website or Otherwise: We may collect Personal Information from you when you use the Website to contact us with questions about the Service or our company or respond to our marketing and promotional messages.
  • Information We Get When You Use the Website: When you visit the Website, we use cookies and similar technologies to collect certain information automatically from your browser or device.
  • Information We Get from Third Parties: We may obtain information about you from third parties, such as public databases, social media platforms, third-party data providers, and our joint marketing partners.

How We Use Information

We use the information we collect through the Website and in connection with events and marketing activities for a range of business purposes, including to develop, operate, improve, deliver, maintain, and protect the Website.

How We Share Information

We never sell your Personal Information. We may partner with third-party advertising networks, exchanges, and social media platforms to manage and serve our advertising on other sites, and we may share Personal Information of Visitors with them for this purpose.

If any mobile opt-in data is collected, will not be shared with third parties or affiliates.

General Information

How We Use and Share Information

We may also use or share your Personal Information with third parties from time to time as follows:

  • We may share your Personal Information with third-party service providers or business partners who help us deliver or improve the Service or who perform services on our behalf.
  • We may share your Personal Information if we determine, in our sole discretion, that we are required to do so under applicable law or regulatory requirements.
  • We may share your Personal Information with other companies and brands owned or controlled by Forward Medical.
  • We may use your Personal Information for purposes that we make known to you at the time of collection of such information and upon your consent.
  • We reserve the right to transfer any information we collect in the event we sell or transfer all or a portion of our business or assets.
  • We may also use or share information with others in an aggregated or otherwise anonymized form that does not identify you directly as an individual.
  • No mobile opt-in data will be shared with third parties or affiliates.

Cookies and Other Tracking Technologies

We and our third-party partners may use various technologies to automatically collect and store certain device and usage information when you interact with the Service, the Website, our emails, or a Subscriber’s emails.

Third-party Ad Services

We may share, or we may permit third-party online advertising networks, social media companies, and other third-party services, to collect information about your use of the Website or your interaction with our marketing communications.

For your convenience, the Service, and the Website may provide links to third-party websites or services that are not governed by this Privacy Policy.

Your Choices and Opt-Outs

Subscribers and Visitors who receive our marketing communications can opt-out of receiving marketing messages from us at any time by clicking the “unsubscribe” link at the bottom of our marketing messages sent via email, or by replying “STOP” to text messages.

Security

We take appropriate and reasonable technical and administrative measures designed to protect Personal Information from loss, misuse, unauthorized access, disclosure, alteration, and destruction.

International Transfers

We are located and operate in the United States, so your information will be transferred to, stored in, and processed in the United States.

Retention of Data

We will only retain your Personal Information for as long as reasonably necessary to fulfill the purposes we collected it for, including the purposes of satisfying any contractual, legal, regulatory, tax, accounting or reporting requirements. After expiration of the applicable retention periods, your Personal Information will be deleted. If there is any Personal Information that we are unable, for technical reasons, to delete entirely from our systems, we will put in place appropriate measures to prevent any further use of such Personal Information. To improve our products and services, we commonly will de-identify or aggregate your Personal Information (so that it can no longer be associated with you), in which case we may retain and use this information indefinitely without further notice to you. Notwithstanding the above, please note that Subscriber Data is retained, stored, and deleted according to our agreements with our Subscribers.

Children’s Privacy

We do not knowingly solicit or collect personal information from children under the age of 13. If we learn that any Personal Information has been collected inadvertently from a child under 13, we will delete the information as soon as possible. If you are a parent or guardian of a child under 13 and believe that the child has disclosed online Personal Information to us, please contact us immediately.

California Privacy

The California Consumer Privacy Act (“CCPA”) provides California residents with specific rights regarding their personal information. If you are a California resident, you have the right to request that businesses subject to the CCPA (which may include our Subscribers with whom Customers have a relationship) disclose certain information to you about their collection and use of your personal information over the past 12 months. In addition, you have the right to ask such businesses to delete personal information collected from you, subject to certain exceptions. If the business sells personal information (as “sell” is defined in the CCPA), you have a right to opt-out of that sale. Finally, a business cannot discriminate against you for exercising a CCPA right.

Forward Medical can be reached via email at privacy@forwardmed.co. If you are a California resident, (a) you may have this same information emailed to you by sending a letter to the foregoing address with your email address and a request for this information; and (b) in accordance with Cal. Civ. Code §1789.3, you may report complaints to the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs by contacting them in writing at 1625 North Market Blvd., Suite N 112 Sacramento, CA 95834, or by telephone at (800) 952-5210 or (916) 445-1254.

Changes to this Policy

This privacy policy is current as of the effective date which appears at the top of this page. We reserve the right to change this Privacy Policy from time to time in our sole discretion. We will post changes on this page and indicate the last modified date at the top of this page. Please check back often for any updates. In the event that we make a material change to this Privacy Policy, we will provide you with a prominent notice as appropriate under the circumstances (for example, by providing a notice on the Service or sending an email). By accessing or using the Service, Mobile App, or Website, or by voluntarily engaging with us at events or in connection with our marketing, recruitment or general business activities after any change in this Privacy Policy, you signify that you have read and, understood the changed Privacy Policy, and consent and agree to our collection, storage, use and disclosure of your Personal Information as described in the changed Privacy Policy

Questions and Concerns

If you have any questions or concerns regarding privacy matters, please contact us at:

Forward Medical Privacy Officer
privacy@forwardmed.co